Newsroom and press release distribution services

Press Release Services: Earn Coverage, Authority, and Links

SEO-Optimized Press Release Writing and Distribution

A press release is a professionally written announcement distributed to journalists, news outlets, and online newswires to earn media coverage and authoritative backlinks. We write and distribute press releases that get picked up, support your SEO, and put your business in front of the right audience.

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What Is a Press Release?

A press release is an official, newsworthy announcement written in journalistic style and distributed to media outlets, journalists, and online newswires. Done well, it earns media coverage, builds authoritative backlinks to your website, and positions your business as a credible source. Done poorly, it gets ignored. The difference is newsworthiness, clean writing, and the right distribution.

Earned media

Coverage from journalists and publications carries trust that paid ads cannot buy.

Authority and links

Pickups on news sites and industry outlets build backlinks and domain authority that support your SEO.

Brand visibility

Announcements put your launches, hires, awards, and milestones in front of the right audience at the right time.

Our Press Release Services

We handle the full process, from finding the angle to writing, optimizing, distributing, and reporting on results.

Press Release Writing

Professionally written, journalist-ready releases with a strong angle, clean structure, and quotes that get used.

SEO Optimization

Releases optimized with target keywords, anchor text, and links so each one supports your search visibility, not just your PR.

Newswire Distribution

Distribution across reputable newswires and to targeted media lists so your announcement reaches the right outlets.

Media Outreach

Direct pitching to relevant journalists and publications to earn genuine editorial coverage beyond syndication.

Announcement Strategy

Help identifying what is actually newsworthy: launches, hires, funding, awards, partnerships, data, and milestones.

Reporting

Clear reporting on pickups, reach, links earned, and referral traffic so you can see what each release delivered.

Our Press Release Process

1. Find the angle

We identify the genuinely newsworthy hook in your announcement and shape it for the audience you want to reach.

2. Write and optimize

We write a clean, journalist-ready release and optimize it with the right keywords, links, and quotes.

3. Distribute and pitch

We distribute across newswires and pitch targeted journalists and outlets for editorial pickup.

4. Report and refine

We report on coverage, links, and traffic, then refine the approach for your next announcement.

Press Releases and SEO: How They Work Together

A press release is one of the few PR tactics with a direct SEO payoff. When reputable sites pick up your announcement, you earn links and brand mentions that strengthen your authority. We write every release to serve both goals at once.

Authoritative backlinks from news and industry sites that support your rankings.
Branded and unbranded mentions that build entity recognition across the web and in AI search.
Referral traffic from outlets and syndication partners that pick up your story.
Fresh, keyword-relevant content tied to your brand at the moment of each announcement.
Coverage that reinforces the experience and trust signals search engines reward.

Why Choose DGM for Press Releases?

PR built for search

We are an SEO agency first, so every release is engineered to earn links and visibility, not just impressions.

Real newsworthiness

We tell you honestly what will get coverage and what will not, then shape your story so it lands.

Full service

From strategy and writing to distribution, outreach, and reporting, we manage the entire process.

20+ years of experience

Two decades helping Chicago-area and national businesses build authority and grow.

FAQ: Press Release Services

How much does a press release cost?

Press release pricing depends on the writing, level of distribution, and whether you want direct media outreach on top of newswire syndication. We scope each engagement to your goals and budget. Reach out for a custom quote, or see our pricing page for how we structure work.

Do press releases help with SEO?

Yes, when done correctly. A well-distributed release earns backlinks and brand mentions from reputable sites, which support your domain authority and search visibility. We write every release with target keywords and links so it works for both PR and SEO.

What makes a good press release?

A genuinely newsworthy angle, a clear and clean journalistic structure, a strong headline, usable quotes, and the right distribution to relevant outlets. The most common reason releases fail is that the announcement is not actually news. We help you find the angle that is.

What can I send a press release about?

Common newsworthy events include product or service launches, funding or acquisitions, new hires and leadership changes, awards and recognition, partnerships, original research or data, community involvement, and major milestones.

How is a press release different from a blog post?

A blog post lives on your own site and speaks directly to your audience. A press release is written in third-person journalistic style for distribution to media and newswires, with the goal of earning external coverage and links. The two work well together as part of a broader content strategy.

How long until I see results from a press release?

Syndication pickups often appear within days of distribution. Editorial coverage from direct outreach can take longer and is never guaranteed, since it depends on journalists choosing to cover the story. SEO benefits from earned links build over the following weeks and months.

Ready to Make Some News?

Let us write and distribute press releases that earn coverage, build authority, and support your search visibility. Get a free consultation to talk through your next announcement.