Keyword Research to Drive Your SEO Efforts
Keyword research is the cornerstone of effective SEO. It’s not just about finding any keywords; it’s about finding the right keywords. At Dynamic Global Marketing, we use a comprehensive approach to keyword research, including:
- Audience Analysis: Understanding your target audience and their search behavior.
- Competitive Analysis: Identifying the keywords your competitors are targeting.
- Keyword Discovery: Utilizing advanced tools to uncover relevant keywords.
- Search Volume & Difficulty: Evaluating the search volume and competition for each keyword.
- Long-Tail Keywords: Targeting longer, more specific keyword phrases.
This in-depth research allows us to create a targeted keyword strategy that drives qualified traffic to your website and maximizes your online visibility.
Top Quality Keyword Research
Having good quality keyword research is important when constructing a website if you plan on ranking well. Not only does keyword research impact your bottom line, but it also will help your users find the content that they’re looking for on your site. There are very specific tools that can be used when writing content for a website. Google keyword planner tool is the most widely used keyword research tool on the internet. Using this doesn’t come easy, finding keyword groups, and compiling the highest search keywords are only a part of it. The other part comes when you can find people that are actually buyers. Strategically finding high traffic keywords and deciding which ones are people looking for a product or looking for information is the key to good keyword research. The next big thing in quality keyword research is finding out if your niche is a local search or a global search. Make sure that you are aware of the difference between the two when having your content written or any pay per click campaigns ran. Call us at (630) 403-8080 to talk to an experienced copywriter today!
Service Keywords vs Searched Keywords
In every industry the people providing the service have words they use when talking about a service or product. The person searching for the product or service probably does not know these terms. This is why finding people that are searching for your service or product is an important part of keyword research. You can easily fill your content with keywords that you use when describing your services or products, but if out of the 1,000 people per month that are searching your niche there are only 10 people using that term you are going to miss out on the other 990 people looking for your services. For example we built a site for a client that installed concrete in crawl spaces. They used the term crawl space encapsulation and it was searched in Chicago, but it was only searched 20 times per month. We were able to provide them with another 1000 searches per month by simply using the keyword planner properly. If we had simply taken their guidance and had the content written with only that keyword they would have missed out on all that extra traffic.
DGM For Keyword Research
Choosing DGM for your keyword research means partnering with a team of experts dedicated to your online success. We don’t just provide a list of keywords; we deliver a strategic roadmap for your SEO efforts. Our in-depth research process, combined with our understanding of search engine algorithms and user behavior, ensures that you’re targeting the most relevant and valuable keywords for your business. We provide detailed reports and analysis, explaining the rationale behind our keyword selections and how they align with your overall marketing goals. With DGM’s keyword research, you gain a competitive edge, attracting targeted traffic, improving your search engine rankings, and ultimately driving more conversions.
Keyword Research Services to Grow Your Business
Keyword Research for SEO
Identifying the best keywords to improve your website’s ranking in search engine results.
Competitor Keywords
Discovering the keywords your competitors are ranking for to inform your own strategy.
Long-Tail Keyword Research
Finding longer, more specific keyword phrases that attract highly targeted traffic.
Local Keyword Research
Optimizing your website for local searches to attract nearby customers.
Ecommerce Keywords
Identifying the keywords that online shoppers use to find products like yours.
Content Keyword Research
Finding the right keywords to use in your website content to attract and engage your target audience.
Our Locations
Chicago, IL
203 N La Salle Dr
Chicago, IL 60601
(773) 915-0524
Glen Ellyn, IL
800 Roosevelt Rd #14
Glen Ellyn, IL 60137
(630) 349-4355
New York, NY
1732 1st Ave. #100
New York, NY 10128
(929) 339-1653